Your personal profile (also sometimes known as a career summary or objective) sits at the top of your CV and it's one of the first things a recruiter or hiring manager will read.
In a few short lines, it should communicate who you are, what you've achieved in your career thus far, and what you are looking for in your next role.
Not only is it the "first" thing that a recruiter or hiring manager reads about you, it could be the "last" if it doesn't immediately grab their attention.
This is the template we give candidates if they aren't sure where to start.
I am is about concisely describing where you are in your career, and what you've achieved thus far. Even for a graduate, you need to be able to describe where you are at.
An example for an experienced engineer might be : "I am a senior fullstack software engineer, with 15+ years experience working in C#.NET, React, and Azure. I strive in fast paced environments where I can learn new technologies on the fly"
An example for a graduate might be : "I am a recent graduate from the University of Otago, majoring in Computer Science. I have skills in Python, C++, and C but I'm always keen to learn new technologies especially for the web."
I'm looking for is a single sentence to describe what your next role should be. Again, this should be tailored to the types of roles you are applying to.
An example for an experienced engineer might be : "I'm looking for a new role where I can lead projects, start to finish, and really own the end to end delivery."
An example for a graduate might be : "I'm looking for my first role to jumpstart my career".